Paid Traffic Manager

  • Closed
  • US Company | Medium ( employees)
  • LATAM (100% remote)
  • 5+ years
  • Long-term (40h)
  • Pet Health
  • Full Remote

Required skills

  • Google Ads
  • Microsoft Ads
  • GA4
  • Search Console
  • Meta Business Manager

Requirements

Must-haves

  • 5+ years of marketing experience
  • 3+ years of B2B SaaS or technology with SMB buyer focus
  • Experience managing and scaling paid campaigns for multi-product portfolios
  • Experience with paid media platforms, including Google Ads, Microsoft Ads, Facebook Ads, and Instagram Ads
  • Proficiency with Google Ads and Meta Business Manager (Facebook/Instagram)
  • Experience with analytics and tracking tools (GA4, Google Tag Manager, Search Console)
  • Experience with paid social measurement, attribution modeling, campaign automation, and outcome tracking
  • Experience building or managing landing pages in HubSpot
  • Ability to analyze performance data and translate insights into optimization actions
  • Ability to design structured experiments to improve funnel efficiency and acquisition performance
  • Ability to manage multiple campaigns, priorities, and timelines effectively
  • Ability to communicate insights and recommendations to technical and non-technical stakeholders
  • Strong communication skills in both spoken and written English

Nice-to-haves

  • Startup experience
  • Experience with LinkedIn Ads and Reddit Ads
  • Experience with creative testing and experimentation tools (VWO, Optimizely)
  • Experience with reporting and dashboard platforms (Looker Studio, Tableau)
  • Bachelor’s Degree in Marketing, or equivalent

What you will work on

  • You will own: Paid Media Strategy & Execution; Channel & Creative Execution; Testing, Insights & Optimization; Performance Measurement & Reporting; Website & Technical Performance
  • Lead end-to-end paid digital advertising across Google Search, Google Display, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Reddit Ads
  • Define audience strategy, targeting, bidding, budget pacing, forecasting, and ongoing optimization
  • Identify and test new acquisition channels while scaling existing ones efficiently
  • Brief, review, and optimize ad copy, visuals, offers, and landing pages in collaboration with design and content partners
  • Align messaging and creative direction with target personas using product marketing insights, testing results, and performance data
  • Design and run structured A/B tests across audiences, creatives, bidding strategies, messaging, and landing page experiences
  • Translate experimentation results into actionable insights for campaign optimization and broader marketing strategy
  • Share learnings that inform organic growth initiatives and cross-channel improvements
  • Track acquisition KPIs, including Cost per Opportunity, CTR, CPC, and ROAS
  • Build recurring performance dashboards and reports with clear, actionable takeaways
  • Present results and recommendations on a weekly, monthly, and quarterly cadence
  • Partner with web stakeholders to monitor site speed, tracking accuracy, and conversion paths supporting paid media efficiency
  • Support keyword research and alignment between paid and organic search efforts
  • Collaborate with marketing partners to align paid initiatives with product launches, events, and go-to-market priorities
  • Advocate for data-driven decision-making, experimentation frameworks, and digital marketing best practices