Social Media Manager

Required skills

Requirements

3-5 years of social media management experience
Proven experience building social presence (especially LinkedIn) across platforms for B2B or technology companies
Fluent English, with the ability to write with nuance, humor, and cultural fluency for Strider’s audience
Comfortable being on-camera and the “face” of Strider’s social channels when appropriate
Hands-on design/editing skills in tools like Canva or Figma
Strong analytical skills; experience optimizing content and campaigns based on performance data

Experience engaging both client and candidate sides of a two-sided marketplace
Familiarity with HubSpot or similar CRM/marketing automation tools
Experience with creators, community building, or influencer campaigns
Prior exposure to U.S. startup or engineering talent markets
Ideally based near Belo Horizonte or Sao Paulo for proximity to events and team meetups, but open to candidates across LATAM with the right experience

Build and execute social strategies on all platforms, including LinkedIn, Meta, X, and potentially TikTok.
Create and publish content (posts, threads, memes, videos, thought leadership) that resonates with startup leaders and engineering communities
Act as the public face of Strider’s social, appearing in posts, short videos, and community interactions
Handle basic design and editing for graphics, video snippets, and social assets (no hand-offs for small edits)
Manage smaller paid social campaigns, coordinate with our agency partner for larger campaigns
Monitor and report on growth, engagement, and conversion with clear attribution to business outcomes
Collaborate with marketing, content, and recruiting teams to align messaging and campaigns across channels
Track industry, platform, and cultural trends to keep Strider relevant in both communities