CRM & Marketing Operations Analyst

Required skills

Requirements

2-4 years of experience in marketing operations
Strong understanding of B2B sales cycles and pipeline stages
Hands-on experience with CRM systems
Proven ability to build accurate dashboards and reports that connect marketing activities to revenue outcomes
Strong analytical skills and experience working with data in Excel or Google Sheets (advanced formulas, pivot tables, data validation)
Experience maintaining data hygiene (deduplication, enrichment, governance, etc)
Ability to collaborate across sales, marketing, and finance
Strong communication skills in English (written and spoken)
Bachelor’s degree in Marketing or a related field
Based in Latin America

Currently based in Brazil or Mexico
Experience working in a B2B SaaS environment
Proficiency with HubSpot (GTM workflows and reporting)
Understanding of lead scoring, routing, enrichment, and lifecycle ops
Familiarity with outbound tools (Apollo, Clay, etc.) or willing to lead tool adoption

Own and manage the CRM (HubSpot) and other platforms as needed: workflows, lead scoring, routing, journeys, enrichment, optimizations and data hygiene.
Build and maintain reporting and dashboards for GTM performance, revenue forecasting, and marketing ROI.
Track pipeline stages and conversion metrics to support sales execution and GTM planning. Partner with sales to ensure CRM reflects accurate pipeline data and forecasting.
Support outbound prospecting tools and workflows including list management and sequencing
Analyze financial and performance data using Google Sheets, Excel, or similar tools (advanced formulas, pivot tables, validations)
Identify and resolve process and data quality gaps across the GTM motion
Document processes and support collaboration between sales, marketing, customer success, and other teams.

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