Paid Traffic Manager
- Accepting Applications Closed
- US Company | Medium (51-250 employees)
- LATAM (100% remote)
- 5+ years
- Long-term (40h)
- Pet Health
- Full Remote
Required skills
- Google Ads
- Microsoft Ads
- GA4
- Search Console
- Meta Business Manager
Requirements
Must-haves
- 5+ years of marketing experience
- 3+ years of B2B SaaS or technology with SMB buyer focus
- Experience managing and scaling paid campaigns for multi-product portfolios
- Experience with paid media platforms, including Google Ads, Microsoft Ads, Facebook Ads, and Instagram Ads
- Proficiency with Google Ads and Meta Business Manager (Facebook/Instagram)
- Experience with analytics and tracking tools (GA4, Google Tag Manager, Search Console)
- Experience with paid social measurement, attribution modeling, campaign automation, and outcome tracking
- Experience building or managing landing pages in HubSpot
- Ability to analyze performance data and translate insights into optimization actions
- Ability to design structured experiments to improve funnel efficiency and acquisition performance
- Ability to manage multiple campaigns, priorities, and timelines effectively
- Ability to communicate insights and recommendations to technical and non-technical stakeholders
- Strong communication skills in both spoken and written English
Nice-to-haves
- Startup experience
- Experience with LinkedIn Ads and Reddit Ads
- Experience with creative testing and experimentation tools (VWO, Optimizely)
- Experience with reporting and dashboard platforms (Looker Studio, Tableau)
- Bachelor’s Degree in Marketing, or equivalent
What you will work on
- You will own: Paid Media Strategy & Execution; Channel & Creative Execution; Testing, Insights & Optimization; Performance Measurement & Reporting; Website & Technical Performance
- Lead end-to-end paid digital advertising across Google Search, Google Display, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Reddit Ads
- Define audience strategy, targeting, bidding, budget pacing, forecasting, and ongoing optimization
- Identify and test new acquisition channels while scaling existing ones efficiently
- Brief, review, and optimize ad copy, visuals, offers, and landing pages in collaboration with design and content partners
- Align messaging and creative direction with target personas using product marketing insights, testing results, and performance data
- Design and run structured A/B tests across audiences, creatives, bidding strategies, messaging, and landing page experiences
- Translate experimentation results into actionable insights for campaign optimization and broader marketing strategy
- Share learnings that inform organic growth initiatives and cross-channel improvements
- Track acquisition KPIs, including Cost per Opportunity, CTR, CPC, and ROAS
- Build recurring performance dashboards and reports with clear, actionable takeaways
- Present results and recommendations on a weekly, monthly, and quarterly cadence
- Partner with web stakeholders to monitor site speed, tracking accuracy, and conversion paths supporting paid media efficiency
- Support keyword research and alignment between paid and organic search efforts
- Collaborate with marketing partners to align paid initiatives with product launches, events, and go-to-market priorities
- Advocate for data-driven decision-making, experimentation frameworks, and digital marketing best practices
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