Growth Manager

Required skills

Requirements

4+ years of growth marketing experience, ideally in a B2B context
Experience building and leading personalized, AI-driven growth programs
Ability to partner closely with technical builders (e.g. GTM Engineers), setting priorities and specs for them to execute
Ability to test strategies quickly and iterate rather than over-specifying
Deep understanding of how AI is reshaping growth and marketing (e.g. AEO, personalization at scale, agentic workflows, de-anonymization-driven outreach)
Deep understanding of sales, marketing, and revenue processes, and what GTM teams actually need from their systems
Strong communication skills in both spoken and written English

Startup experience
Experience building or scaling a growth function in a high-growth environment
Basic technical or scripting knowledge to communicate effectively with the GTM Engineer
Familiarity with CRM tools (e.g. Salesforce, Hubspot) and how growth strategy connects to pipeline data
Bachelor's Degree in Marketing, or equivalent

Own GTM strategy and prioritization, identifying the highest-leverage motions to build or transform in partnership with marketing and the GTM Engineer
Shape the AI-driven growth playbook, covering AI search visibility (AEO), signal-based personalization at scale (e.g. website de-anonymization), and AI-powered demand generation across organic, inbound, and outbound channels
Define ICP, segmentation, and enrichment strategy, turning raw data into sales-ready, signal-to-action intelligence alongside the GTM Engineer
Design a multi-channel prospecting strategy, covering sequencing, messaging, channel mix, and testing (e.g., subject lines, send times, offers) across outbound and inbound motions
Set ABM and paid media strategy, defining audience targeting across channels (e.g. LinkedIn, Google) and connecting ad engagement to pipeline data
Adapt proven, AI-driven growth playbooks to fit our market and product
Partner closely with the GTM Engineer, translating strategic direction into clear priorities and specs while they handle execution

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