Mid/Senior Data Analyst
- Accepting Applications Closed
- US Company | Medium (51-250 employees)
- LATAM (100% remote)
- 3+ years
- Long-term (40h)
- Pet Health
- Full Remote
Required skills
- SQL
- Snowflake
- Python
- Tableau
Requirements
Must-haves
- 3+ years of marketing or business analytics experience focused on deriving insights and guiding strategy through data
- Experience with SQL and data warehouse (Snowflake preferred)
- Experience with Python for data analysis (e.g. matplotlib, pandas, numpy, seaborn)
- Experience with Tableau for building dashboards and data visualizations
- Proficiency with statistical analysis techniques including hypothesis testing, regression, and experimental design
- Proficiency with marketing analytics tools and attribution modeling
- Skilled at identifying relevant marketing segments and building cohort profiles to inform campaign targeting strategies
- Comfortable owning the full data insight loop—from defining metrics and criteria, to evaluating campaign effectiveness, and recommending iterations
- Collaborates with data and product teams but receives direction from other departments, requiring adaptability and strong communication skills
- Deep understanding of campaign performance metrics and conversion funnel analysis
- Deep knowledge of customer segmentation strategies and lifecycle analytics
- Knowledge of A/B testing methodologies and statistical significance
- Strong ability to interpret data in context, understand stakeholder goals, and guide campaign or product decisions based on data-driven recommendations
- Experience collaborating cross-functionally with product teams, marketing, and other internal stakeholders to define data needs and translate requirements into actionable insights
- Strong communication skills in both spoken and written English
Nice-to-haves
- Startup experience
- Experience in healthcare, veterinary, or pharmaceutical domains
- Background in customer acquisition and retention analytics
- Familiarity with CRM tools and marketing automation platforms
- Experience with machine learning for predictive modeling
- Knowledge of pet care or veterinary business operations
- Experience supporting B2B partnerships or delivering client-facing analytics
- Bachelor's Degree in Computer Engineering, Computer Science, or equivalent
What you will work on
- Partnership Campaign Analytics (60%)
- Design and implement advanced segmentation strategies for partner campaigns (e.g. pets with chronic conditions, pets at risk of specific diseases)
- Build automated dashboards to report campaign performance, ROI, and attribution (e.g. Tableau)
- Run A/B tests on audience targeting, timing, and messaging to increase conversion
- Develop predictive models to identify high-value pet parents for targeted services
- Monitor and analyze the entire conversion funnel, from campaign exposure to vet visits
- Strategic Analysis & Insights (25%)
- Model lifetime value and perform cohort analysis across pet parent segments
- Assess campaign attribution and incremental revenue impact for veterinary clinics
- Analyze competitors and evaluate new market opportunities for partnerships
- Build ROI projections and data-backed business cases to support partner acquisition
- Uncover optimization opportunities across campaigns and analyze audience overlaps
- Data Infrastructure & Reporting (15%)
- Maintain internal and external Tableau dashboards for campaign reporting
- Collaborate with engineering on pipeline needs for new campaign initiatives
- Validate data integrity for analytics and financial partner reporting
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